Despite the rain and cold weather, fans from across the region showed up at Independence Stadium in Shreveport to watch University of Louisiana-Monroe face off with Ohio University. According to the Shreveport-Bossier Convention and Visitor Bureau more than 42,000 tickets were sold for the game, along with hotels in the local area being 70 percent booked for the weekend. Some clubs even offered free admission and free drinks, if you brought in your I- bowl ticket," says Brandy Evans with the Visitors Bureau. The city of Shreveport says it costs about $50,000 to put on the event, and in the past the event has brought in almost $5.7 million in direct spending which is economic boost for the area. Unfortunately, Louisiana-Monroe struggled in its first bowl game after 19 seasons losing 45-14.