As the Pines Theater begins its fourth season of bringing world-class

entertainment to Lufkin, officials are celebrating the launch of

ThePinesLufkin.com, a new website devoted to promoting events hosted in the

City of Lufkin's historic downtown theater.

 

"I'm very excited about the new website and what it means for the theater

and downtown Lufkin," said Tara Watson-Watkins, executive director of the

Lufkin Convention and Visitors Bureau and artistic director for The Pines.

"The new site is beautiful and inviting, it's easy for users to navigate,

and it has several special features that will make it easier for us to get

the word out about all the great things going on at The Pines."

 

The new website coordinates visually with the established Pines Theater

brand. The striking design features simple navigation so users can find

information on events and how to purchase tickets, as well as details on how

to rent the historic venue. The prominent calendar and simple

"Concerts/Movies/Events" image buttons allow users to sort through listings

quickly and easily. A streamlined ticket-buying tool uses The Pines existing

ticketing software, and users can sign up for an informative e-newsletter

from any page on the site.

 

"A lot of thought went into every detail of this new site," Watson-Watkins

said. "It's not just easier for visitors. It's designed to make it easier

for us to get information to visitors. The calendar is integrated with

VisitLufkin.com, so we get twice the event promotion with a single point of

data entry. Every page has an image link to the city and Convention and

Visitors Bureau websites. We built a vibrant new tool to attract visitors to

Lufkin, but we were careful not to 'reinvent the wheel.' When users want

information on where to stay and where to dine, the new site works in tandem

with VisitLufkin.com."

 

The new website includes a Custom Content Management System, an Image

Gallery Database, a PDF Manager, a simple Request for Proposal (RFP) tool

and easy-to-use Social Share Tools. Static text incorporates key terms to

enhance search engine optimization (SEO), and calendar items on both the

home and interior pages automatically refresh, to further increase SEO.

 

Point A Media in Nacogdoches designed the site and is providing content

migration and on-site training for city employees who will be able to update

the site from anywhere in the world with access to the internet.